Alpha Contemporary (“Alpha Contemporary,” “we,” “us,” “our,” or other similar pronouns) respects your privacy and seek to protect your personal data. This Privacy Policy covers information that you give to us under a wide variety of circumstances, including, for example, when you purchase something from us, consign art work or other goods to us, register for or attend our events, or visit our websites.

 

 We describe below how we gather and use that information. The amount of information we hold about you and how we use it depends on your relationship with us, and some of the sections below may not be relevant to you. We will alter and update this Privacy Policy from time to time.

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Alpha Contemporary’s Data Principles

1. We keep to a minimum the amount of data we hold about you.

2. We use your data to respond to your inquiries and provide you with information that we believe you would like to receive about Alpha Contemporary, our artists, available artworks and products, and our events (the lawful basis for this is “legitimate interest”).

3. We use your data to complete transactions with you on our websites and also via our gallery and affiliated businesses (the lawful basis for this is “contract”).

4. We use your data to communicate with you when you signup and opt in to receive information from us (the lawful basis for this is “consent”).

5. We hold your data only for as long as necessary.

6. We apply appropriate security mechanisms to protect your data.

7. Our legitimate business interests are balanced with your interests, rights, freedoms, and your consent.

 

Last Updated: Apr. 14, 2023